Brand Identity

Viziosoft needed a visual identity that could stand next to other software brands without looking like a clip-art globe and a sans-serif name. The mark had to feel technical, considered and ownable.

Stationery was part of the brief, not a leftover. A CEO still hands over a card. That card had to carry the brand in a quiet white layout and in a more expressive holographic finish, without the two versions feeling like different companies.

Apparel had to work as well. A small chest print for everyday wear and a large back mark for when the brand should be seen from across a room. Same identity, two volumes.

The risk with a tech identity is either looking generic or looking like a nightclub. Viziosoft needed a third option: precise enough for software, distinctive enough to remember.

We designed an interlaced loop logomark that reads as a knot, an orbit and a piece of line-work at once. It is simple enough to embroider and interesting enough to sit large on a holographic card.

Business cards were designed as a pair: a white face with name, title and contact for Guy Meyer, and a foil reverse that lets the mark take the whole surface. One card, two moods, one brand.

Navy t-shirts took the same mark in white, small on the chest and large on the back, so the identity works on a person as well as on a desk.

Together the system gives Viziosoft a brand they can wear, hand over and put on a screen. It is identity as a set of objects, not a logo file sitting unused in a brand folder.