Discovery & Booking Platform

Scotland is home to hundreds of distilleries, breweries and drinks experiences, but discovering and booking them is still surprisingly fragmented. Sip Seekers needed a single place that felt like a trip planner, not a directory dumped into a map pin.

Visitors arrive with different constraints: a weekend in one region, a particular spirit, a group size, a date. If the platform cannot search and compare on those terms, people go back to ten open tabs and a spreadsheet.

Producers needed a reason to be there too. A marketplace only works if listings, availability and bookings are manageable for the people running the experiences, not just attractive for the people taking them.

There was also a journey problem. Discovering a distillery is not the same as getting there. Sip Seekers wanted personalised route planning so a day of tastings could be built, not just bookmarked.

We designed and built a discovery and booking platform that brings Scotland’s drinks experiences into one place. Visitors can search and filter until the list matches how they actually travel, then move from a listing into availability and a booking.

Experience pages, events and availability are treated as part of the same product. The job is to get someone from “that looks good” to a confirmed plan without sending them off-site to finish the job.

Behind the scenes the platform is a marketplace. Producers and experiences can be managed as the catalogue grows, so Sip Seekers is not stuck manually stitching together a static brochure every season.

Route planning sits alongside booking so a visitor can shape a day, not just a single ticket. The result is a platform that makes Scotland’s drinks scene easier to explore and easier to commit to.