01 Free Guide

The Software Project Brief

Most software projects that go wrong were unclear on day one. This free template walks you through everything an agency needs to know to quote properly and build the right thing, and it's useful even if you never work with us.

What's inside

  • 01

    A 12-part brief template

    Prompts for the problem, your users, must-haves, integrations, budget, timeline and how you'll measure success.

  • 02

    Must-have vs nice-to-have

    A simple way to separate what launch needs from what can wait, so quotes are comparable.

  • 03

    The agency checklist

    Questions to ask any agency before you sign, including who actually does the work.

  • 04

    Red flags

    The warning signs we see most often in proposals and contracts.

Who it's for

Founders, operations leads, charity and CIC teams, and anyone who has been asked to "get a quote for an app" without a clear idea of where to start. Fill it in on screen or print it, then send it to any agency you are talking to.

Free guide

The Software Project Brief

A fill-in template for briefing a software, app or website project, plus the questions to ask before you hire an agency. It's the brief we wish every project started with.